Style Type Design

IF: Primitive

Style Type Design — Mon, 21 Apr 2008 02:16:19 +0000

Illustration for Illustration Friday’s Primitive theme.

Press Release: Student Joins Fight Against Spec Work

Style Type Design — Tue, 12 Feb 2008 16:14:47 +0000

FOR IMMEDIATE RELEASE

Feb. 12, 2008

Menomonie, Wis.—University of Wisconsin-Stout student Chad Behnke, of Coleman, is taking a stand.

When assigned to design an issue-based advertising campaign in a graphic design course taught by associate professor Nagesh Shinde, Behnke chose speculative work, an issue in creative industries.

Speculative work is work requested of a designer before a fair and reasonable fee has been agreed upon. A growing number of designers, fueled by a campaign titled NO!SPEC, believe that speculative work devalues the design process.

Behnke designed a poster with the bold lettering “NO! RESPECT.” The word “no,” the exclamation point, and the letters “spec” are printed in a contrasting red color, next to the rest of the lettering in black.

Behnke said he found his inspiration in the book, “The Design of Dissent,” which highlights socially and politically charged design pieces.

“The bold and shockingly raw works in this book led to the idea of a simple, blunt, and aggressive design that became the poster,” Behnke said.

Leaders of the NO!SPEC campaign were impressed with Behnke’s work. They selected his poster to be featured on their Web site at http://www.no-spec.com/.

Additional work in Behnke’s portfolio can be found at http://www.styletypedesign.com/.

Behnke studies multimedia design in the art program at UW-Stout. For more information, contact Behnke at behnkec@uwstout.edu.

NO!SPEC Poster Featured at no!spec.com

Style Type Design — Sat, 26 Jan 2008 19:14:05 +0000

Created as a concept for an advertising class project, this poster was submitted for review to NO!SPEC. They have decided to include it as part of their campaign to stamp out speculative work. To find out more about their cause, and to view the other posters by Von Glitschka, Rob Gough, and Jeff Andrews, visit the NO!SPEC site. Some other pieces I completed for this project can be viewed here as well.

Illustration: Green Machine

Style Type Design — Mon, 07 Jan 2008 16:03:28 +0000

This started as a fish on paper, but the gums turned it into a lizard. Illustrator and Photoshop for textures.

Experimental Designs - Jillian Goldin

Style Type Design — Mon, 07 Jan 2008 07:00:59 +0000

Just a little experimenting with ideas floating around in my head. Jillian Goldin is a classically-trained singer attending school at Peabody.

Experimental Designs - Andrew Aversa

Style Type Design — Sun, 06 Jan 2008 07:07:19 +0000

Some digital sketching one night while feeling particularly inspired.

NO!SPEC Advertising Campaign

Style Type Design — Mon, 31 Dec 2007 05:29:54 +0000

An awareness campaign, this set of ads was a sarcastic jab at the world of designing on spec, or doing design as part of a contest or in other ways in which a designer receives no fair compensation for his or her work. This work was done a class project for an advertising-based course.Body Copy: “Hey all you designer hep cats, Business Bob is BAD NEWS. Bob uses contests to get FREE IDEAS fom designer entries. Business Bob isn’t ‘helping your portfolio.’ He’s not giving you an ‘opportunity.’ He’s getting quality design for nuggets. Giving designers the ROYAL SHAFT. Next time a Business Bob tries to tell you his contest is your golden opportunity, link him to NO!SPEC and let him know what’s buzzin’, cuzzin. NO!SPEC. Design with Dignity. http://www.no-spec.com”Body Copy: “That’s right, Daddy-O Designer. That contest you just lost, that was your time wasted. If you keep this up, you’re cruisin’ for a bruisin’. You see, that contest cheapens the profession and gets other, legitimate designers cranked. The clients don’t get it, they think it’s the norm, so it’s up to us to educate clients and the rest of the industry on the dangers of SPEC work. So don’t do contests and we’ll all be made in the shade. NO!SPEC. Design with Dignity. Dig?”Body Copy: “That’s right, Clyde. Your plumber wouldn’t DREAM of doing any work without getting paid for it. Why should you? Crazy cats will tell you that their job is a great way to build your portfolio, or that designing their logo for them provides you with ‘real world experience.’ Well that’s kookie. Your work is just as professional as the business that your client needs the logo for, understand? So next time someone asks you to enter their logo contest, tell them to GET WITH IT and hire someone to do it the right way. NO!SPEC. Design with Dignity. http://www.no-spec.com”Body Copy: “You’re a professional graphics hep cat. It’s about time you started treating yourself like one. Susie is either out for cheap work, or doesn’t understand how the graphic design industry works, because contests and ‘opportunities’ for ‘portfolio expansion’ really make professional designers FLIP. So before you go posting your logo ideas for Susie to comb through and take at her leisure, cool it and think about how YOU the designer are going to benefit from the deal. You are as much of a businessperson as Susie is. NO!SPEC. Design with Dignity. http://www.no-spec.com”

Career Conference 2007 Branding

Style Type Design — Mon, 31 Dec 2007 05:27:58 +0000

This print campaign featured several different mediums of advertisement for the 2007 Career Conference, a yearly conference for students seeking advice, jobs, and networking from hundreds of professionals. These student-centred pieces were distributed throughout the University of Wisconsin - Stout campus.

Morton & Bassett Mag Ads

Style Type Design — Mon, 31 Dec 2007 05:25:42 +0000

Done as a project for an advertising design class, I sought to bring in a bold campaign for spices, featuring photography of the spices themselves, rather than the dishes they are used in, emphasizing the aesthetic quality and freshness of the product itself, as the company does with their clear glass packaging.

Zircon Studios Branding

Style Type Design — Mon, 31 Dec 2007 05:22:31 +0000

An identity for electronic musician Andrew Aversa. This logo features a waveform captured from the first song he created, and utilizes blue and black for an edgy appearance for shirts and other media.